It launched a private label beauty brand called Belei in 2019 and recently invested in India-based D2C beauty site MyGlamm. Regular makeup use is harmful for skin as it breaks the skin's protective layer. The products are available on both online and offline platforms. A February 2021 PowerReviews survey found that consumers are now 40% more willing to try new beauty products than before the pandemic, and 59% report spending the same or more on beauty as they did prior to Covid-19. Beauty Brands Focus on Acquisitions to Expand Product Portfolio. Show publisher information Beauty industry statistics, market share, and worth 70% Asia Pacific and North America account for more than 70% of the total market size Common Thread 4.75% The cosmetics industry has an annual growth rate of 4.75% worldwide Common Thread $716B Global beauty industry revenue is expected to top $716 billion by 2025 Common Thread The videos should also be a mix of promotional and informational, with the emphasis falling on informational. Moreover, how are online sellers capturing market share from brick-and-mortar retailers? However, that doesnt mean that the in-store experience is a thing of the past. Ulta Beauty also pledged to double the number of Black-owned brands carried by the retailer by the end of 2021, committing more than $25M to the push for greater diversity. In February 2021, biotech beauty company Codex Beauty Labs announced a new labeling strategy to include clinical efficacy data on packaging for all its skincare products. Long-term and extensive use of chemical rich shampoos, serums, and conditioners lead to heavy hair fall problems. This weightless product has a powdery-matte finish that moisturizes lip. Sephora has been testing a pilot recycling program in Utah and Colorado since 2019; no expansion plans have been announced. At-home devices, which can measure user conditions, like the emergence of dark spots or surrounding environmental concerns, on a daily basis. LOral, for instance, has credited its diverse pricing strategy for enabling it to absorb even severe market conditions like in 2020.. The definition is rather broad, and means the publication and distribution of content across all platforms. Beauty conglomerate LOral (which set up the first beauty startup accelerator in Africa in 2018) offers a variety of internal initiatives to support its commitment to new brands and technologies, such as the Open Innovation Program, the Women in Digital program, its Technology Incubator, and the launch of corporate venture capital fund LOral BOLD. Read our deep dive into SEO vs SEM here for a more thorough comparison. As of 2018, Europe dominated the market, accounting for 31.0% of the global revenue. In makeup, examples include Fenty and Milk Makeup, as well as indie startups like Fluide and Jecca Blac. The global cosmetics market size was valued at USD 262.21 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 4.2% from 2023 to 2030. By combining its Beauty Board, Beauty Talk, and Ratings and Reviews, Sephora has nurtured a cohesive and immersive environment for its customers. Which is the leading product in the market? For instance, creating and promoting engaging content across multiple channels helps beauty companies increase brand awareness and create authentic relationships within their audience. With the rise of social media and advanced data analysis, brands are able to deliver increasingly relevant and targeted messages to consumers. These stores offer a variety of products to consumers and every individual has the liberty to validate the genuineness of the product. Use Ask Statista Research Service. This gives consumers the freedom to go home and research products and reviews online before making a purchase decision. Social commerce enables consumers to interact with brands or purchase a product or service via non-traditional channels, online forums, or on social media.. Companies that sell clean beauty products can expect to see a surge in demand moving forward. It certainly looks that way. Since Fenty Beautys launch in 2017, inclusive beauty has become an industry buzzword, encompassing new demographic markets that are becoming increasingly important for the beauty industry to target. Companies targeting this space include early-stage startups Ilia Beauty, Saie, and Revolution Beauty. "Mac Cosmetics Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beauty and Health Online Shop Users in The United States in 2022. Furthermore, indie brands often succeed in the areas beauty corporates dont, namely niche categories, targeted distribution, and social media prowess. During the survey, the questions were phrased as follows: Dior J'adore evaluation in the United States 2015, Gucci by Gucci evaluation in the United States 2015, Giorgio Armani Si evaluation in the United States 2015, To download this forecast you need one of our Business Solutions. Thank you!, I recommend Fortune Business Insights for their honesty and flexibility. An efficacy facts panel from a product label. Consumers especially millennials and Gen Zers are leading the shift away from single-use plastic. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive, Please pass on our sincere thanks to the whole team at Fortune Business Insights. However, more sophisticated approaches are starting to emerge, such as that taken by early-stage startup Zamface, which offers a platform to help viewers find a livestreamer with similar facial features to them. In 2022, the global cosmetics market experienced growth of over 16 percent in comparison to the previous year. The surge of consumers focusing on self-care amid the pandemic has only accelerated the emergence of wellness as a holistic trend extending to traditional beauty areas like skincare. Looking ahead, expect functional fragrances to be incorporated into more beauty products and categories, including experiential beauty offerings such as spas and wellness hotels. And this isnt just the case for informational keywords. Este Lauder, being the massive global beauty company it is, helped M.A.C grow even . For example, major retailers like Sephora, Macys, and Bluemercury have committed to the 15 Percent Pledge a promise to commit 15% of shelf space to Black-owned businesses. After seeing the success of independent players such as vertically integrated incubator Seed Beauty, which is behind ColourPop, Kylie Cosmetics, and more big beauty corporates have followed suit with their own incubators and accelerators, with examples including: LOrals Seed Phytonutrients and Unilevers Skinsei are just a few examples of internally incubated brands. Though theres been a lot of buzz around more effectively targeting people of color in the beauty sector, theres still much to be done. In December 2020, Google launched an AR-powered cosmetics try-on tool in Google Search, partnering with brands like LOral, Este Lauder, MAC Cosmetics, and more to let users try on searched-for makeup products using front-facing mobile phone cameras. It is also a generational development: according to Google, almost 70% of millennials watched an online tutorial on YouTube during the year. It has over 7000 product offerings and 100 eye shadow shades. Last year, LOral launched Perso, its AI-powered device to formulate and dispense personalized skincare, lipstick, and foundation. Along these lines, sustainability and a focus on environmental impact has taken on urgency at major beauty players looking to appeal to an increasingly eco-conscious population: Some, like LOral and Este Lauder, have announced goals to reach carbon neutrality, while others have begun innovating in more specific areas, like reusable packaging and refillable business models. With the rising awareness of harmful chemical ingredients on ones health and the environment among consumers, their buying behaviors have shifted to organic products. All at once, the Covid-19 pandemic has shifted shopping and socializing online and sparked desire for self-expression and self-care; virtual try-on technology has improved; and partnerships have made the tech more widespread than ever. At what CAGR is the market projected to grow in the forecast period (2022-2029)? Since first establishing itself as a go-to provider of AR for beauty tech in 2017, the Taiwan-based beauty company has expanded its virtual try-on offering, leveraging 3D face AR technology to let users virtually test an array of makeup products. We value them as a research company worthy of building long-term relationships., Well done Fortune Business Insights! Investing in SEM allows beauty brands to show up at the top of search results for important keywords. Customers can also use technology throughout the store to get product information, digitally test items like skincare products, and find personalized recommendations by taking quizzes. Quizzes are pervasive in the burgeoning direct-to-consumer (D2C) personalized haircare market, which has seen companies emerge across geographies like the US (. Last published date: 2023-04-07 According to Euromonitor International's latest research, sales of beauty and personal care in China reached $88 billion in 2021, a rise of 10% on the previous year. The cosmetics market effecting factor are changing lifestyle and increasing demand for natural ingredients in cosmetic products. Hypermarkets/supermarkets are gaining popularity, owing to availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. The rising inclination of consumers in terms of health awareness and toxicity created by the products is expected to restrict the product demand in the long run. Sustainability is a hot topic across virtually every sector, but its become a particularly important conversation within CPG, an industry with replenishable products historically featuring single-use packaging. Since Unilevers $1B acquisition of Dollar Shave Club in 2016, M&A of mens personal care brands has spiked, with deals including: D2C brands targeting mens personal care like Bevel, Lumin, Huron, Scotch Porter, Stryx, Hawthorne, and more have all reported growth in 2020, according to WWD. And another problem with SEM is that once you stop spending, your results literally go to zero immediately. "Mac Cosmetics brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2022." In the midst of the Covid-19 pandemic, spa and salon appointments have looked quite different if they are available at all. Stay abreast of your interest areas. For example, Glamera, which offers on-demand spa and makeup services, is based in Egypt. In January 2021, Hims & Hers which launched as a holistic male wellness brand through its suite of haircare, skincare, and supplement products but has since expanded to womens wellness went public in a $1.6B SPAC deal. CeraVe, e.l.f. Because a founder is of color does not mean that their business has to be focused only on people of color, Keenan Beasley, the founder and CEO of beauty incubator Supply Factory Brands, told Glossy. This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cosmetics market analysis from 2019 to 2027 to identify the prevailing market opportunities. But consumers know that even minimal makeup is not a minimalist experience. As the space becomes more crowded, watch for companies to differentiate themselves with pairings of inner and outer products, such as ingestibles and topical creams, marketed around beauty benefits. A. Paid search is effective when you need to appear in the Google search results quickly or for specific short-term campaigns. Lab-grown ingredients can serve as a differentiator for brands in the broadening landscape of natural, sustainable clean beauty. Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic. Baby care brand Mini Bloom was launched in December 2020. As the beauty industry becomes more tech-enabled, opportunities for big tech companies to monetize their data, platforms, and devices will only increase but, even as partnerships abound, they may eventually find themselves competing more directly with increasingly tech-savvy beauty incumbents. In the United States, beauty market share by revenue is segmented by the following beauty categories. Will consumers return to stores in the same numbers, or will they continue to buy online? With the added convenience and the short wait times some brands have orders ready in as little as 30 minutes expect the option to be available long after Covid-19 subsides. With an ever-increasing percentage of the buyers journey happening online, beauty brands must have a clear digital marketing plan. But the beauty boom isnt limited to K-beauty; other markets are garnering attention for their own heritage-inspired products. But, what is content marketing? Cosmetics, and The Ordinary have moved up in the rankings, becoming some of the top skincare brands for teens over the past year, largely thanks to influencers on the platform. The top six market share holders for informational searches are publications. Major countries in each region are mapped according to their revenue contribution to the global market industry. The Definitive Guide, 10 Content Marketing Strategies for Beauty Brands + Examples, 9 Powerful Ecommerce Content Marketing Strategies for 2022, 10 Excellent Content Marketing Examples to Inspire Your Strategy, 10 Remarkable Benefits of Content Marketing. All Rights Reserved. +8% growth in 2021. . Though ingredient sourcing has historically been a trade secret for beauty companies, supply chain transparency could help improve the beauty production value chain and also help brands distinguish themselves as ingredient transparency becomes more widespread. Its especially important for ecommerce and direct to consumer (DTC) brands that dont have physical retail locations. The role of the physical store is still important, but its focus has shifted to experiential retail. portalId: "763793", For example, heres the top five ranked websites in the moisturizers sector of the beauty industry (informational searches vs product searches). For example: Below, we look at where big tech and beauty are colliding. Nowadays, self-care has become an integral part of a daily routine for a large number of individuals as it enables highlighting facial features such as eyes and lips and thereby provides an efficient method for grooming. In June 2020, Glossier committed $500K in grants to 16 Black-owned beauty businesses, while LOral recently partnered with the NAACP to grant 30 $10K grants to Black-owned beauty businesses. Many of todays brands, such as Stryx, Shakeup Cosmetics, and War Paint, are employing D2C distribution and refreshed packaging to attract a new generation of male consumers. Moreover, use of natural ingredients for manufacturing of cosmetics products, which does not have any adverse effect on skin, is a popular strategy of manufacturers to attract more customers. After testing a virtual concept store in Shanghai last year, MAC saw huge success. Investors have backed companies in this space such as skincare supplement startup Moon Juice, beauty-focused vitamin provider HUM Nutrition, and Nutrafol, a company offering supplements for thicker hair growth which has raised $36M from investors including Unilever. The different market segmentations allow it to cater to the vast MAC Cosmetics target market. Brands like Sephora and Ulta, in comparison, perform much better than the traditional beauty brands in organic search. Convergence of advancements, beauty, and lifestyle propels growth of the market. Porters five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplierbuyer network. In addition, rising establishment of mega stores and brand stores in developing countries such as India, China, and others and the availability of a wide range of cosmetic products is augmenting the market size. Please do not hesitate to contact me. Instead, beauty retailers are connecting the customer journey across their online and offline stores to create seamless omnichannel experiences. At checkout, customers scan their wristbands and receive their items immediately. Amyris brand Pipette, which was launched in 2019, expanded into Target in February 2021. Face Segment to Dominate the Market Owing to Rising Product Demand. 2 is Clinique, which is also owned by Estee. Box 289 Buffalo, New York14216 1-877-553-5536 Driving Directions MAC Cosmetics Summary ABOUT Overview Make-up Art Cosmetics is a manufacturer and supplier of cosmetics products. formId: "6249b226-16fe-449e-89bb-234c2fdc506f" Globally, the UK has the seventh-largest cosmetics market, with the US and China taking the top 2 spots. The key players profiled in the cosmetics market report are Avon Products Inc., Kao Corporation, LOreal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., and The Procter & Gamble Company and Unilever Plc. How generative AI can augment customer service agents, Big beauty incubates its own disruptors, ramps up acquisitions, Inclusive beauty becomes table stakes and new niches create huge opportunities, Synthetic beauty gains traction, riding sustainability and supply chain tailwinds, New sustainable packaging prototypes and business models take off, Waterless beauty as the next big eco trend, Beauty brands focus on value and varied pricing, Beauty further integrates with the wellness economy, Virtual try-on enables product discovery and engagement, Ingredient transparency trumps clean beauty, New approaches to omnichannel for beauty take hold, Quizzes, which address customer-specific preferences and customize products according to the results. K-beauty hit the United States in 2011 when Sephora began carrying Korean skincare brand Dr. Jart+. Looking forward to work together on similar projects, We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. Clean beauty brand Credo teamed up with virtual shopping app Hero in 2019 to provide online shoppers with the same customer service such as product knowledge and recommendations they would find in the store. Moreover, prolonged exposure to such products results in the continuous deposition of toxic ingredients in body cells that can eventually cause adverse effects. Terakeet analyzed 915 of the top keywords in the skincare market, representing 26.52 million annual U.S. searches. Beauty brands and conglomerates will increasingly use varied pricing strategies to appeal to a broader range of shoppers, with the goal of remaining essential to their routines. The formulations of cosmetic products consist of numerous chemical constituents, including synthetic chemicals, coloring agents, sulfates, and others. Already popular in Asia, the trend of food, supplements, or drinks promising beauty benefits has continued to pick up steam. The report was very accurate and as per my requirements. Companies like OmeCares OmeSkin, Alll, Skinshift, and others are offering beauty-focused DNA testing kits, which can curate product recommendations or branded, personalized products based on users genomic skin traits. But many products are tested on lighter skin tones, ignoring efficacy for people with different skin tones entirely. Overall, the online channel for beauty in the U.S. grew by 5.6% in 2020, whereas the offline channel contracted by 1.2%, according to Statista. Often, though, lesser-known beauty experts who have a more dedicated, loyal, and sincere following deliver better results for brands. In the highly competitive B2C beauty industry, an effective content strategy can help brands differentiate from the competition. The global cosmetics market recovered markedly in 2021, rebounding to 2019 levels thanks to a very dynamic skincare category and growing digitalisation driven by the boom in e-commerce and social commerce. Estee Lauder's MAC Cosmetics brand stands out as the leader in the overall market with a 5.1% share, and lip products at 13%. The EU, for example, has a goal of becoming carbon neutral by 2050, and the European Green Deal aims to shift to completely reusable or recyclable packaging by 2030. For example, California-based ManiMe uses 3D scanning and printing technology to create customized press-on nails that are shipped to the customer. Book your free consultation and let our research experts help you with your needs/problems. All prices in USD, To ensure high-level data integrity, accurate analysis, and impeccable forecasts, On-demand customization of scope of the report to exactly meet your needs, Targeted market view to provide pertinent information and save time of readers. A. Haircare startup Prose, for instance, recently launched a subscription service for supplements which it says can prevent hair loss and promote healthier scalps. Such factors contribute to the growth of the powder segment. But, make sure you include plenty of visuals, whether in the form of graphics, photos, or videos. While most analog brick-and-mortar retail is staring at the fate of a video rental store, MAC Cosmetics is taking the virtual road. A. So, whereas content strategy is the high-level plan, content marketing is how you get it in front of your audience. However, because of their flexibility, convenience, and opportunities for personalization, at-home spa services likely arent going away. For example, companies like Heyday, FaceGym, and Skin Laundry offer on-demand facials. *Taxes/Fees, if applicable will be added during checkout. Ultimately, the beauty brands and retailers that will come out on top will be the ones that create a unified view of the consumers online and offline behavior. In, Statista. Alll, for example, analyzes users genes through a DNA test to provide targeted skincare products. However, thats changing rapidly, with online sales projected to make up 48% of the total by 2023. In makeup, Amazon ranked slightly better in position five. Livestreaming beauty shopping is taking off on platforms like Facebook-owned Instagram and Alibabas e-commerce site. Legacy brands must adapt to these changes or they risk losing market share to startups utilizing different business models. The top companies in the cosmetics market are Avon Products Inc., Kao Corporation, LOreal S.A., Oriflame Cosmetics S.A., Revlon, Inc., Shiseido Company Limited, Skin Food Co., Ltd., The Estee Lauder Companies Inc., and The Procter & Gamble Company and Unilever Plc. In addition to great content and SEO, these publishers also have strict editorial standards and publish expert advice, including reviews, hair, product, and makeup tutorials. There is still no [cosmetics] company that has been able to integrate personalization into their business models, Shiseido president Masahiko Uotani said in an interview with the Nikkei Asian Review. The platform has played a major role in creating digitally native brands across all consumer categories and is particularly well suited to beauty an industry that is inherently visual, based on peer recommendations, and has a relatively low barrier to entry. Meanwhile, LOral, in partnership with tech startup Gjosa, developed a device called the Water Saver that reduces the amount of water required at rinsing stations in salons. Currently, you are using a shared account. The rising awareness toward personal grooming along with the expanding number of brands producing a wide range of cosmetic products is favoring market expansion. Perhaps more than any other industry, the beauty industry is associated with influencer marketing. So, where do some of the top beauty brands and retailers rank in terms of organic search market share? Each in-store experience is based on community and a feeling of hyper-local branding. A. Myro and By Humankind allow users to refill deodorant, while Kjaer Weis and Asa Beauty allow consumers to restock makeup. Since then, Western shoppers have clamored for Korean beauty products, with items like sheet masks and snail cream becoming commonplace in beauty stores. Expect to see livestream shopping becoming more popular in the US after already taking off in China. Based on product, the market is segmented into powder, gel, lotion, and others. Youll also need to optimize your video for search so it shows up for the right keywords! As pledging to reduce single-use plastic becomes fundamental, the shift toward sustainable packaging is spurring new business models. Asia Pacific Makeup Market Size, 2021 (USD Billion), To get more information on the regional analysis of this market, Request a Free sample. Google works with brands to use its search data to better understand beauty shoppers preferences. And with a further emphasis on health and wellness, beauty brands have had to evolve from a one-dimensional category to something more holistic and inclusive. Based on geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Moreover, powdered contents are suitable for oily skin as they help absorb oily residue. Also look for on-demand wellness services to become more frequent offerings in the office as employee well-being becomes a top priority for bringing people back to the office following Covid-19. 2020 Annual Report. Think about that. After all, Mr. Pinatel avowed passionately that MAC has always lead in inclusivity.. LOral leveraged Ecologic bottles in the launch of its sustainable personal care line, Seed Phytonutrients, including paper shampoo bottles that dont break down in the shower. Propelling this growth were the 4.7 million non-prestige beauty shoppers who have begun purchasing in the prestige category. Read on for a high-level look at the beauty industry, trends that matter, and cosmetics marketing strategies that will create the most success. The cosmetics industry has an annual growth rate of 4.75%. However, in 2020, MAC Cosmetics . (For more, read our brief on How Material Innovation Will Improve Sustainability In Beauty & Personal Care.). The collection includes MultiDew Skin Tint and Soft Radiant Bronzing Powder. In addition to relying on doctors endorsements and scientific studies to prove their products efficacy, beauty stakeholders from brands to dermatologists to makeup artists are relying on social media platforms to educate users. Companies going after the space will have to calibrate their messaging carefully and prioritize transparency to successfully engage customers while managing expectations. With the flourishing fashion and entertainment industry, the demand for latest cosmetics is increasing significantly. Total global beauty industry spending in 2020 was $483 billion, and the annual total is expected to top $716 billion by 2025. The supermarkets & hypermarkets segment is expected to capture a significant makeup market share during 2022-2029. These are a relatively new marketing strategy that work especially well for the cosmetics industry where personalization is important. Hence, such changing lifestyles, have led to growth of the global cosmetics market. What will be the market value in the future?
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