Its probably how you made contact in the first place, and if it worked once, itll likely work again. For example: "Hello, I'm making pancakes for dinner tonight and wanted to let you know." Emails that include the words Thank You in the subject line have seventeen percent higher open rates and reply rates. With so much competition for their attention, you need to do everything you can to stand out in their inbox. While sending 20 emails over a two-week span would be considered spam, theomni-channelapproach demonstrated with this subject line shows that youre seeking a genuine connection and are going to be respectfully persistent. If youd like to hear more, how about a call next Friday?. If thats something youd like to discuss, let me know and I can arrange a brief call.. Why it works: Sometimes being blunt can break down barriers. Reality #2: Asking someone can you chat? will lose you 98 out of 100 emails. You might even say that its not funny at all. Related: 113+ Best Confirmation Email Subject Line Ideas, Related: 113+ Best Email Subject Lines For Sales Ideas, Related: 109+ Best Spam Subject Lines Samples & Examples. If the prospect wont give you anything you will have to send what you think will resonate and do a good job following up! Reason to Reach out: The prospect posted something on Linked In. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email. Hey [First Name], I sent you an email about [proposal] last week. When being nice and inquisitive got you nowhere, 16. Reality #1: Language that shows immediacy is the most effective. If youre emailing a stranger, put together a subject line that sparks creativity or shows utility to win an open. These scenarios are common, and unfortunately out of your control. Pro-tip: Become a sales email master with this 6-day sales email boot camp. You could manually check all your customer records daily or write reminders for yourself on sticky notesor, you could do a lot of other, much more productive things with your time instead (like get even more clients) and have your CRM simply tell you when its time to follow up. Do the opposite of what you normally would, and you might find the results surprising. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on and how they can help. Youre not alone. Not every touch base email will be sent to a prospect or customer. Its literally an anywhere, anyplace workspace: Team chats let you touch base and collaborate with other people in your company wherever you are. Get straight to the point. Copyright 2023. When I see an email with the subject line "catching up" or "touching base" I immediately categorize the email as somebody selfishly wanting something from me. We think youll be surprised. Why it works:Honesty is attractive, and being candid can often elicit a response and start the conversation off on the right foot. "Hi [Name],") Specific discussion points and details from the interview or meeting. We have 103 Weve all sent out emails with a lackluster subject line, and its the worst. Just following up from [insert place]. Just seen some excellent reviews of [their product or service] on [review website]. Reality #6: Follow-up gets 16% more opens, 18% more replies than similar variations. And it should be specific enough to pique the readers interest. Published: April 13, 2018 Touching Base Email Subject Line "Are you struggling with [challenge]?" "Any luck with [goal]?" " [Mutual connection] said we should talk" "Some ideas on driving recurring revenue" "Hi [name], [question]?" " [Prospect's name] -- do you have 10 minutes for a conversation?" "Hoping to help with X" This reputation is not because following up with your prospect is bad. 2) Think outside of the box/compose a creative title that will draw peoples attention. If you'd like additional feedback on your sales processes and workflows to make sure no prospects are slipping through the cracks, schedule some time with us. Why it works: To start, it stokes curiosity because it implies they know something about you, your company, or a competitor. If you want your clients, colleagues or friends to work with you, ask them! There are countless ways to customize the suggestions above. The new email Formula: NEW: [Blog Post Title] Example: NEW: How Slack Generates 100,000,000 Website Visitors Per Month Groove HQ uses this little trick well to make opening emails about their latest blog posts more desirable: 2. Related: Get sales follow-up email templates to use these subject lines with. Example: {!Action} {!Hard Success Metric} Like {!Customer}. So whether youre just starting out with email marketing or youre looking for new ideas, these examples should give you some inspiration. Let them know what you want to talk about in the body of the email and you are good to go. If you really want to move the deal along, its time to stop being vague and start asking for something concrete. First, it ensures that your email will be opened and read. That said, when choosing this subject line, be sure you deliver on the expectations in the body. A touching base email subject line will also be the first thing that people see. Are there any email Subject Lines that get open quickly? Im happy to answer any questions you may have. You just cant afford to bore your contacts with bland subject lines, irrelevant information, or vague requests. In-depth guidance and best practices to take CRM further. Grab the free report. One study showed an 18% response rate to the first email sent, 13% to the fourth sent, and an impressive 27% to the sixth email sent. The 117 different approaches to the email subject line that weve compiled in this blog post, should give you plenty of ammunition for your own emails. In fact, follow-up emails achieve greater response rates than initial emails. Many emails say, Lets touch base in a few weeks or some other nebulous amount of time. They want a specific agenda and an actual point to your meeting. Learn how to do sales prospecting more effectively in this free webinar. The use of a catchy subject line is just one of the key components for the purpose of a networking email. So how can you make sure that your subject line stands out? Example: Hey [prospect]. A touching base email comes in handy for a variety of scenarios such as: You pitched a new product or service and are waiting for a reply Your client said let's follow up in a few months without giving a specific date You want to arrange a meeting with project stakeholders including the client Remind customers of the services you offer Many automation platforms, like Mailshake, connect directly with your CRM and many other tools through native and Zapier integrations. Example: Im happy to follow up, but I want to make sure its relevant. For how long? Every sales and marketing channel comes with its own set of challenges, so as you experiment with the 16 follow-up email subject lines below, keep the following subject line best practices in mind: Subject lines that are overly sales-driven or come on too strong are off-putting and are easily ignored or marked as spam. Are you over email? I think it could help take [their company] to another level. By signing up, I agree to Coppers privacy policy & terms of service. The phrase touching base is often used in business contexts when reconnecting with someone (e.g., just touching base) or proposing to make an appointment with them (e.g., lets touch base). A Positive Affirmation Touching base email subject can also be a simple positive affirmation. Touch base emails are boring office jargon that dont stand out in a crowded inbox. But in the end, it only scored them a 1.9 percent reply rate. Strong subject line. I thought you might find it just as interesting as I did. If you could wave a magic wand and solve your biggest problem what would it solve? It also shows that you arent just a spammer who should be ignored. When it comes time for you to send a follow up email, it's key that you include a reason why you are reaching out. Instead of using an overused phrase, why not just get straight to the point? Tell them youre behind on your sales quota and that you can give a substantial discount as a result. Why it works: The ultimate goal of a follow-up email is typically a call or meeting, so why not throw a Hail Mary and ask for one? What to do: Test follow-up with the bottom performers to see if your audience produces similar results. Pro tip: Try A/B testing to find what works best, especially if youre sending your invite to a wide audience. If you can, try to come up with a headline that will make the reader curious about the emails contents. Here are a few critical parameters to consider while writing touch base emails: Short and Candid Subject Line: Sure, "Touching Base" has become one of the widely-used office jargon but using it as a subject line can be a bad idea. An omnipresent anxiety brought on by our cognitive ability to recognize potential opportunities.. Last time we spoke, your contract with [your competitor] was due to end in three months. Lets touch base doesnt say anything. Youve come to the right Do you want to know the secret to writing Travel email subject lines that get opened? One way to do so is to simply start a dialogue with them. Follow-Up Email Subject Line Best Practices, Follow-up sequences are better off automated, Follow-Up Email Subject Lines for Every Situation, 3. For example: "Thank you for being my best friend. And a generic lets touch base email just isnt going to cut it. You slash your open rate to 50% at 5 words and drop it below that as you add more. Try the most collaborative solution to manage, track and payout variable compensation. Maybe you notice a lead signed up for a free trial or your company's newsletter. Browse our knowledge base to find answers. Subject lines are important for touch base emails. Its what email senders hope and dream for. This makes it an ideal subject line for sales or marketing emails. Why it works: Fear of missing out, or FOMO, is a very real phenomenon one that Urban Dictionary defines as, A state of mental or emotional strain caused by the fear of missing out. You can't expect everyone else to behave professionally towards you and you can't just be rude to them because they're not. The recipient knows what you want, why you want it, and has a couple options for getting in touch. Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. RevOps, sales leaders, and finance teams use our free tool to ensure reps on-target earnings and quotas line up with industry standards. If you need more ideas, consider topics such as who's new, a project update, or news. With a little creativity and a dash of personalization, you can write an email subject that will stand out in a recipients inbox and pique their interest. You can use your congratulations just as a way of keeping up appearances or as a way to bring up a product or service that your contact might find useful in light of the trigger event. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). In this post, well explore different alternative ways for you to successfully reach out to your prospects and customerswithout resorting to unimaginative touching base messages. Our guess: Automated invites from strangers just arent the same as carefully crafted invitations from friends. See how Copper customers are driving success on our platform. 3) Use an attention-grabbing headline. The touch-base email can send a strong message that you are invested in this process alongside your candidates and that you respect their time. Theyre usually devoid of meaningful content and are largely skippable. It just isnt sustainable. Try a one-word or four-word subject line to go against the grain. Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. Reality #5: Using next steps in your follow-up subject line can score you a 70% open rate. If youre distant, an invite to a webinar or another online event will work too. Its been a little while since we talked! You could write a subject line like, Up for a hike? or Thinking of you on the trail. These types of subjects show that youre thinking about the recipient and what they might enjoy, making them more likely to open your email. Example: Hello [contact name]. The touching base email should also have something helpful to fill in as it does not personally spam people, but instead lets them know that you are interested in their feedback and most importantly about what they are looking for. Continue the conversation with the context you just received. You dont have to be a stand-up comedian for this to work: This isnt an award-winning joke. This can be a positive affirmation, a recipe, or even just asking them how their day is going. By Graham Collins January, 2023 6 mins. points! How do you design the best sales compensation plan for your startup? Write emails that get results. A subject line like works well within an omni-channel approach that involves touchpoints across several channels rather than just sending through a high volume of email touchpoints. The trouble is that touching base is an overly-used piece of business jargon. But a pro tip here is to ditch any unsubscribe links, whitelist requests, or housekeeping verbiage at the top of your email that might unintentionally show up in the snippet. We haven't spoken in a decade. Why it works: Its short, conversational, and to the point. A subject line has a triple threat combination of not only eliciting FOMO, but being brief and providing urgency as well. All rights reserved. Touch-base calls are the voice-based equivalents to touch-base emails. Seeking a connection or talking point, 15. As someone who works in healthcare [or any other industry], I thought you might find this guide on how to run a remote-friendly healthcare practice illuminating. Instead of waiting to send a touch base email you can find out their areas of interest and follow up with something to add value to their day. You can also experiment with adding the company name or mentioning a mutual connection or shared experience you found during your research. Not quite in-office, not yet a remote-first company? Think about what they're going through. Tell them what you can do for them. Id love to come by your office and drop off some champagne and see if we could make something work. Here are some additional subject line ideas you could also test out: Choosing the phrase Next Steps to start off your email can boost your email reply rate 20 percent above average. Save my name, email, and website in this browser for the next time I comment. It should give the reader an idea of what the email is about, without being too long or too vague. This email subject will make people feel good about themselves, which is just what they need after a long day. VoIP or Voice Over Internet Protocol (also called internet telephony) to give its full name, has been around for some time now. It means to reach out and check in with someone following a meeting, interview, or another form of communication. In fact, past five words in the subject line, you fall below 50%. Why it works: It showcases that youre human and made a mistake. can automate your processes, minimize your headaches and, most importantly, save you time. Sharing a useful article, podcast, eBook, or industry report will help you build trust by showing that you care about their industry and their success. Thankfully, it easily tees up sharing relevant industry data or competitor insights. Instant activation, no credit card required. Lets dive into 15 unique ways to say thanks to your customers. So if youre looking for a way to improve your email communication, consider using a touching base subject line next time you write an email. 2. Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. Its always best to come to the conversation with new information or something else of value for your prospects. Getting someone to laugheven a littlewill boost your chances of success. It is designed to make sure that this person knows what the employee's needs are and how the work is progressing in order to be able to help them if needed. Touch base emails are used in a variety of contexts: to arrange a meeting with a client, to ask a stakeholder what they think about a recent project development, or just to stay top of mind with prospects and customers. But all is not lost! Most experts think America's favorite pastime inspired the phrase. The sweet spot is six to ten words, but less than five works well also. Whether or not you would know it, VoIP technology has been adopted across the board from Burger King to the White Small business, SMB communication, SMB productivity, Small business, SMB communication, SMB employee experience, Bring everyone and everything together on RingCentral. Get sales tips and strategies delivered straight to your inbox. "Checking in" or "Touching base" are worthless. Getting tired of salespeople who dont give up?. Would you take any action after reading it?, If I had to guess, youd file it to the should reply at some point but never will do folder.. We hope these examples inspire and offer some new ideas to help make sure all those touchy-feely words are actually working towards getting more people opening and reading your messages! When writing a touching base email, try to give the person you email something they need. Let us know what you think! The prospect promises to, Get back in touch when the time is right. And then you wait. If you can give them something, then they will be reminded of your existence. The prospect doesn't only find them unnecessary and inconsiderate, they . Dont sound like a stalker. Let me know if youd like to discuss this further on a call.. You can follow up with a calendar invite or another suggestion. It may sound simple, but its often challenging to come up with something relevant on the fly.. Your snippet can be anything from an intro that includes the recipients name, a thought-provoking question, or even just the first line of a story. Emails of this kind are far more likely to make an impact and elicit a favorable response compared to messages that are vague, rambling, or insufficiently personalized. Even if it's a follow up email, use something like "Checking In," Or "Touching Base" to add a more professional touch. Youll need something a little more imaginative and precise in order to get through to your contacts. And it can help to build and maintain relationships over time. Coming up with a good subject line can be harder than it seems. Ask questions about their needs and current projects, Follow the prospects competitor companies on LinkedIn, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod. So, next time youre crafting an email, take a few extra minutes to think about who youre writing to and what might interest them. A subject line like this gives your readers a . And they can see the value in the proposed conversation. A Personal Thank You Touching base email subject examples:If you have any personal thank yous to give out, consider writing them as a touch-base email subject. Email marketing is one of the most efficient ways to keep in touch with your customers. This will show that you're not just anyone and it shows you were thinking of the person when you wrote the email.It's OK to talk about everything in your life in general terms, but remember to keep it simple and concise. Its actually one of the best email subject lines out there. in names, companies, recent awards, and other personal details about your recipients. Then, usecatching up as asubject line to win more opens (and replies). Here are 10 alternatives to the cookie-cutter touch base email: If youre proposing a call or meeting with your contact, be specificdont leave them guessing with something vague like lets touch base in the next few weeks.. But, what should you say in your emails? Whenever youre making contact with a prospect or customer via email, you should make sure your message is clear, to-the-point, and contains some personal relevance for the recipient. Example: Hello [ex-client]. Calculate commissions and pay your team accurately, and on time. Something went wrong while submitting the form. You have surprisingly many other options with more interesting (and impactful) wording. How To Write a Touching Base Email Subject? Yesware compared the reply rate of Next steps as a follow-up email subject line to their average reply rate and found it can achieve up to a 70.5% open rate and a 49.6% reply rate. Give Copper a try today. many! If they havent been, you can build rapport by sharing all the great things youve heard. They can smell out automated emails thatrequire littleeffort and usecustom fields like {!First Name}. Lets book some time to talk about [topic]. To break through this noise, youve got to be different. Even better, following through on an email subject line like this is very easy to do. Why it works: When one person sets an expectation, it drives another persons behavior to be in line with that expectation. Its not. But you might also be setting up a time to talk without being pushy about it. Yesware will help you generate more sales right from your inbox. A new product launch or big acquisition deserves a bit of celebration. Ensure that you use catchy email titles to grab attention and trigger your audience to open and take action.
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